ABOUT
the event
Make It Happen is an annual career symposium for students in Seneca's School of Marketing. It offers students the exceptional opportunity to learn what it takes to achieve career success from Canada’s top marketers and our School of Marketing Alumni.
What to expect:
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Networking opportunities
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Endless connections with guest speakers, faculty and students
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Useful insights on how to make it happen in the Canadian marketing industry.
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Industry knowledge
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A full day of fun with Seneca's School of Marketing Team!
make it happen 2023
agenda at a glance!
How the AMA Makes A Difference
Tina Porrtillo, Marketing - Scotiabank, Past President, AMA Toronto
1:30
Ocmc news
Scott Campbell, Professor Seneca College
1:40
make it happen
in sports, entertainment & events!
Eric Caplan, HR Associate at JAM Sports, EVM 2020
Caleb Caunce, Competitions & Events Manager, Speed Skating Ontario, EVM 2021
Olivia De Carlo, Event Specialist Woodbine Entertainment, EVM 2019
Daniel Grieco, Sports Partnerships Specialist, Canadian Tire Corp., BAM 2015
Dusha Jeganathan, Strategy & Growth Coordinator (Event & Experiential) MLSE, EVM 2017
Daniel Melo, Project Manager, Chairman Mills, EVM 2022
in marketing!
Cristina DiGuiro, Brand Manager CIBC, EVM 2016
Manpreet Kaur, Marketing Innovation Specialist at KFC Canada, EVM 2021, SMD 2020
Aadhar Mehta, Account Coordinator, Brand & Social, Omnicom Group, MKM 2020
Anastassiya Munn, Seneca Alumni EVM 2019, GBD 2018
Nehal Singla, Marketing Communications Manager, TELUS, MKM 2022
2:20
Game On!
Interactive session with PhysBiz comedians Kelly Fanson and Chris Sawchyn
2:35
make it happen
in digital marketing & advertising!
in sales!
Payal Abhichandani, Founder CEO, The Truffle Agency, MKM 2020
Roudaina Chahrour, Digital Marketing Coordinator, Advanced Control Systems Coordinator, SMD 2021
Helen He, Brand Creative and Media Strategist, Intel Corp, EVM 2019
Gurbani Kaur, Paid Social Manager, PhD, SMD 2022
Bushra Masood, Media Planning Assistant, PhD PRC 2021, SMD 2022
Sharman Mistry, Programmatic Account Coordinator, Publicis Media, MKM 2018, EVM 2019
Jose Carlos Lima, UPC National Sales Executive, Canada, NITREX - BAM 2020
David Inglessis, Customer Success Specialist, BMC Software, BAM 2020
Anita Srivastava, Business Development and Creative Acquisition, Vitamin T, BMRK 2020
3:15
closing remarks
Nadia Bedok, Acting Chair, School of Marketing
12:00
networking lunch
@ Flato Markham theatre
What's in
the morning
What's in
the afternoon
@ Flato Markham theatre
8:15
registration
12:45
its your move!
Interactive session with PhysBiz comedians Kelly Fanson and Chris Sawchyn
welcome & opening remarks
9:00
Emcees - Zachary Mavrakis and Sasha Slavych (SEM 2023)
David Agnew, President Seneca College
1:00
the power of networking & mentorship
9:15
opening keynote: the hustler's journey
Mark Harrison
Founder & CEO T1 Agency, MH3 Group (T1, Humanity, Global Conference SponsorshipX, Black Talent Initative and Park Street Education)
9:45
open market!
Interactive session with PhysBiz comedians Kelly Fanson and Chris Sawchyn
insights from Canadian marketing legends
10:00
Fireside Chat with Q&A Facilitated by Zachary Mavrakis and Sasha Slavych
Matt Kelly, Managing Partner, Level5 Strategy, Former CMO Yum! Brands Canada; Yum! Chairman’s Global Award for Leadership, Tricon Canada Award for Brand and Marketing Leadership, Mentor in AMA Toronto's Mentor Exchange
Nancy Marcus, Consultant, Former CMO Kruger Products, Canada's Marketing Hall of Legends 2020 Inductee, 2014 Top 100 Most Powerful Women Award
Michael Downey, President & CEO Tennis Canada
Peter McKeown, Program Coordinator, Seneca, VP Rogers Media
11:45
how ai is shaping marketing
1:10
career branding
Jim Babbage
Adobe Sr. Solutions Consultatnt - Education
Featuring Tanmay Baksahi, Application Architect, Data & AI, IBM
Meet our speakers
Dedication. Expertise. Passion.
Marketing legends with experience in the sports, media and marketing industry, will delight us with their knowledge, experience and know-how on how to "make it happen" for our careers.
Alumni
Sports, entertainment & events
Marketing
Digital Marketing & Advertising
Sales
Meet our emcees
Introducing Zachary and Sasha! These two hardworking, outgoing, and dedicated individuals are a part of Seneca's SEM post-graduate program and will be your hosts for the MIH event this year!
Flato Markham Theatre
Venue
Seats are guaranteed on a first come, first serve basis. Make room for your peers; if you register, you are expected to attend.
Ticket cancellations will be accepted only under special circumstances.
At the venue: You will receive a name badge and two tickets for a chance to win valuable prizes. You must plan to arrive on time.
The venue is accessible by public transportation and has a parking lot (carpooling is recommended).
THANK YOU TO OUR SPONSORS
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THANK YOU TO SENECA'S SEM ORGANIZING TEAM